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Getting subscribers to sign new contracts / Contract signed by advisor
November 13,  2019
Getting subscribers to sign new contracts
            We purchased several of your agreements recently and have been working on updating our large customer base to the new agreements, with limited success (typically via email).  We have monitoring agreements with current customers that have not been updated since 1986.  Can you suggest any strategies for incentivizing customers to sign the new agreement (other than do it or else) without triggering them to search out other options for service?  Might be worth a free month of monitoring, etc.?  Thanks in advance for the help.
  Best regards,
            You have customers who have the same contract since 1986.   Wow.  That sounds to me like you have customers whose alarm systems haven’t been updated since 1986.  It’s time to update the systems and the contracts.  Selling your alarm contract to your customer takes some training and talent, and your goal needs to be to get there sooner rather than later.  You are essentially trying to correct 30 year mistake and neglect overnight.
            An initial mailing to your customers should have resulted in over 50% signing and returning the new contracts.  That’s the experience other alarm companies have had; at least it’s what they tell me.
            Trying to think like an alarm customer rather than an alarm lawyer, I suggest you offer a free survey of the existing system; maybe a free standalone smoke detector; maybe 40% off a new installation; maybe some free DIY equipment with professional installation and set-up.  
            Every one of the old contracts that you need to get updated will be from a customer whose alarm system needs updating.  The new contract and new system go hand in hand.  
Contract signed by advisor
            I presented an All in One to a commercial LLC and it came back signed by the owner’s son who identified himself as the “owner’s advisor”.  Can I accept this signature on the contract?
            No you can’t.  While an advisor may also be an “authorized agent” this advisor hasn’t identified himself as such, and even if he did, an agent cannot not validate its own agency; the principal has to validate the agent.  
            An LLC should be signed by the Managing Member.  At very least, by a member or officer.  Do it right at time of signing and save yourself a lot of aggravation later.

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Ken Kirschenbaum,Esq
Kirschenbaum & Kirschenbaum PC
Attorneys at Law
200 Garden City Plaza
Garden City, NY 11530
516 747 6700 x 301