October 2, 2010
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Comment:
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The question was:
"Are these contracts that are sent out in the mail, sign "supposedly by the client" and returned to us, good? Are we protected? we are going on good faith that if I send something to Tom Jones, at 13 Easy St, and it is returned to us with a signature, we are good?"
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OMG! What has this world come to? Does this "entrepreneur" understand the world of customer service? Get your butt to see the suscriber. This is a "golden moment" to see if they are happy, if they need additional services, to tell them what else you do, to take any alarm reports that may have been generated and how to resolve them. Explain to them how you will interface with any insurance questions if they may have changed their carrier. Give them something...like a couple of months of "freebie" monitoring.
It sure seems to me these guys walk the streets and are always complaining about the industry, the want of doing government business, refuse to go to vendor training, and mostly for free, join organizations like ASIS, ISC or their state groups...WOW! Where do they come from. Where did they get their original education in this industry. What are they doing to advance to the next level?
Marty Winger
Martin Security Engineering
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Response:
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Harsh comment. Getting out to meet all existing subscribers to get new contracts signed is a great idea and business plan, but may not be practical if subscribers are monitoring accounts scattered all over the place or if the subscriber base is very large. Of course, more than likely, an alarm company with lots of accounts probably is using proper contracts.
A smaller company should make the effort to visit subscribers, but the original article was about the legality of using the mail, not the marketing wisdom in doing so.
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