KEN KIRSCHENBAUM, ESQ
ALARM - SECURITY INDUSTRY LEGAL EMAIL NEWSLETTER / THE ALARM EXCHANGE
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Comment on valuation during covid pandemic / look beyond RMR  
October 9, 2020
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Comment on valuation during covid pandemic / look beyond RMR
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Ken
            Regarding Bart Didden’s comment in the article on September 24, 2020; he was correct.  The viability is great but a only part of value . After RMR comes add-ons, upgrades, new services, billable service, etc . 
            After RMR the most important benefit is asking for and receiving referrals; It can be a gold mine if the buyer works the base.
James T Wooster Sr.
Alarm Funding Services
917 747 5379
jtwooster@alarmfunding.com
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Response
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            The most prevalent model in the alarm industry for success is the RMR, recurring monthly revenue, model.  Everyone in the industry knows to keep an eye on that number as a measure of success.  But as Jim points out, RMR is not the only aspect to your alarm business, at least not a successful alarm business.
            After the installation and set-up of the monitoring, then what?  Repair service and inspection are two items, though they can also be RMR items.  
            Non-RMR items are those raised by Jim, add-ons, upgrades and new services.  Perhaps the most essential aspect of the RMR alarm contract is the underlying relationship between you and the customer; without a good relationship the contract could end up being worth less or nothing.
            A good customer relationship should lead to the other non-RMR items that are so important to a successful alarm business, referrals.  The alarm industry is not unique in that regard; most businesses rely on customer referrals and maintaining a good reputation among customers and the public at large.
            And, talking about customer relations, today is the last day to sign up for the Concierge Program and receive a free Rider for Central Station Dealer Agreement.  Don’t miss out on establishing a relationship with K&K and getting an essential form for free that you need or will need.  See Concierge Program advantages here and sign up today:  https://www.kirschenbaumesq.com/page/concierge
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Ken Kirschenbaum,Esq
Kirschenbaum & Kirschenbaum PC
Attorneys at Law
200 Garden City Plaza
Garden City, NY 11530
516 747 6700 x 301
ken@kirschenbaumesq.com
www.KirschenbaumEsq.com