Provided by: Jennifer Kirschenbaum, Esq.

March 10, 2011

The following information was provided by Sharon Jarchin, Healthcare Marketer, specializing in assisting physician practices expand their patient base and exposure -

1. Customer Service - Make sure the receptionist and office staff have been trained in customer service and take the time to focus and attend to each patient and caller. You never get a second chance to make a good first impression!

2. Practice Brochure - Have a professionally developed brochure that outlines the scope of your practice services. These can be created as patient information brochures as well as for professional referrals and should include attractive graphics.

3. Website - Every group needs a website. Photos and CVs of your docs, procedures, insurance information, FAQs and directions make it easy for patients to learn more about you. Make sure to check with your healthcare attorney to ensure legal compliance.

4. Professional Referrals - Think about which medical specialties can refer to you and contact them on a regular basis, reminding them of your services. A professionally developed direct mail campaign can generate significant awareness and new business.

5. Say Thank You - It’s nice to send a thank you card or letter to a referring doc or other referring source which shows you appreciate the business.

6. Advertise - Depending on your specialty, consider promoting your practice on radio or in print to create awareness of your practice and drive referrals and new patients. Cost-effective and highly efficient media is available if you do your homework to find it.

7. Public Relations - Press releases can generate free advertising to announce new services, equipment or new members of the practice.

8. Social Media - Don’t be afraid to have a facebook page, join linkedin or some of the physician-specific networking groups. You never know where a referral can come from.

9. Office Environment - Make your office attractive, clean, and free of clutter. Make it a comfortable setting so patients don’t mind if they have to wait.

10. Build on Your Strengths - Think about what you do best and do it! Adding new services or procedures? Extending hours? etc.

Sharon Jarchin is the President of the Sharon Jarchin Health Care Marketing. She may be reached at or at 631-427-7188.


For additional information on this topic, contact Jennifer Kirschenbaum at (516)-747-6700 ext. 302 or at


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