Wis. Stat. § 423.202 (2006)

423.202. Right to cancel: manner of cancellation.

(1) Except as provided in sub. (4), in addition to any right otherwise to
revoke an offer, to rescind the transaction or to exercise any remedy for
the merchants breach, a customer has the right to cancel a consumer approval
transaction until midnight of the 3rd business day after the merchant has
given the notice to the customer in accordance with s. 423.203

(2) Except as provided in sub. (2m), notice of cancellation shall be by mail
addressed to the merchant and shall be considered given at the time mailed.

(2m) If the property which is the subject of the transaction must be custom
made in the ordinary course of business, and is unique to that transaction,
the merchant may require that the notice of cancellation, if given, be made
by certified or registered mail.

(3) Notice of cancellation by the customer need not take a particular form
and is sufficient if it indicates by any form of written expression the
intention of the customer not to be bound by the consumer approval

(4) The customer may not cancel a consumer approval transaction if:

(a) The customer has determined that a delay of 3 business days in
performance of the merchants obligation under the transaction will
jeopardize the welfare, health or safety of natural persons or endanger
property which the customer owns or for which the customer is responsible;

(b) The customer furnishes the merchant with a separate dated and signed
personal statement describing the situation requiring immediate remedy and
modifying or waiving the customers right of rescission. The use of printed
forms for this purpose is prohibited;

(c) The merchant in good faith makes a substantial beginning of performance
of the contract before the customer gives notice of cancellation; and

(d) In the case of goods, the goods cannot be returned to the merchant in
substantially as good condition as when received by the customer.

Wis. Stat. § 423.203 (2006)

423.203. Notice to customer.

(1) Whenever a customer has the right to cancel a consumer approval
transaction, the merchant shall give 2 copies of a typed or printed notice
of that fact to the customer. The notice must:

(a) Be printed in capital and lowercase letters of not less than 12-point
boldface type;

(b) Appear under the conspicuous caption: "CUSTOMERS RIGHT TO CANCEL";

(c) Read as follows: You may cancel this agreement by mailing a written
notice to (insert name and mailing address of seller) before midnight of the
third business day after you signed this agreement. If you wish, you may use
this page as that notice by writing "I hereby cancel" and adding your name
and address. A duplicate of this page is provided by the seller for your

(2) A merchant who in the ordinary course of business regularly uses a
language other than English in any advertising or other solicitation of
customers or in any printed forms for use by customers or in any
face-to-face negotiations with the merchants customers shall give the notice
described in this section to a customer whose principal language is such
other language both in English and in the other language.

(3) The notice required under this section must be delivered either after
all the credit cost disclosures have been made to the customer as required
by the federal consumer credit protection act and the customer has signed
the writing evidencing the transaction, or contemporaneously therewith, but
not before.

(3m) Compliance with requirements of federal statutes, rules or regulations
governing form of notice of right of cancellation, in consumer approval
transactions otherwise subject to this chapter, shall be deemed to satisfy
the notice requirements of this chapter.

(4) A violation of this section is subject to s. 425.304

§ 423.204 (2006)

423.204. Restoration of down payment; security interest void; return of property. (1) Within 10 days after a consumer approval transaction has been canceled, the merchant shall cause any money paid by the customer, including a down payment, to be returned to the customer and shall take any appropriate action to reflect the termination of the transaction including any security interest created as a result. (2) Upon cancellation, as allowed by this section, the customer is not liable for any finance or other charge and the transaction, including any security interest, is void. (3) If the merchant has received any property from the customer, the merchant shall return such property in substantially as good condition as it was when it was given within 20 days after the cancellation of the transaction. If such property is not returned within such time, the customer shall have the right to recover the property or the greater of its agreed or fair market value at retail.